120 ideas para desarrollar en el área de Marketing

Hoy navegando por la web me he encontrado con una perla en la Web de Hotel Marketing Strategies, y me ha parecido tan buena que he querido compartirla...

Os dejo el enlace original del post (en ingles) aquí , porque solo copio las recomendaciones que hace en cuanto a la Web y Medios Sociales.

Website

• Buy some great domain names (market is less competitive right now)
• Remove your intro “splash” page
• Have a clean & simple web design
• Use Website.Grader.com to ensure technical quality
• Build easy navigation
• Ensure instant brand identification
• Make contact forms short & simple
• Use Google Optimizer for best results
• Add live chat support
• Add a virtual host
• Use video instead of text (where possible)
• Post directions to your hotel in pictures
• Syndicate content as RSS
• Offer in-depth destination information
• Show pictures of attractions near your hotel with Panoramio
• Use Google maps to provide step-by-step directions to your hotel
• Let visitors write and send eCards (email postcards)
• Publish visitor comments
• Publish videos of satisfied guests
• Include positive social media rankings (ex: #1 in San Francisco on TripAdvisor)
• Add social bookmarking services Digg and del.icio.us to important pages
• Use Mofuse.com to make your site mobile-friendly
• Use Diigo to track & share changes to competitors’ websites
• Create a public Google Calendar to show upcoming events

Social Media

• Listen to what people are already saying about you
• Monitor your brand name with Google Alerts
• Use Google Trends to find what’s hot
• Start a destination blog
• Start a hotel blog
• Have your staff start blogs
• Understand the 7 types of blog posts
• Use Feedburner for RSS syndication
• Offer an email alternative to RSS
• Make blog posts richer with Zemanta
• Encourage distribution with ShareThis
• Build your blog community with MyBlogLog
• Realize that effective PR takes place in social media
• Pitch travel bloggers
• Focus your social media outreach on best groups
• Start tweeting
• Create a Facebook page
• Get listed in WikiTravel (amazing how many smaller hotels are absent)
• Get listed in TripAdvisor
• Get listed in Yelp
• Get listed in VirtualTourist
• Encourage guests to register with Yelp & Tripadvisor at check in
• Ask for TripAdvisor hotel reviews when your guests check out
• Ask for Yelp reviews at the end of all in-house satisfaction surveys
• When a guest compliments your hotel, ask them to give you a social media review
• Print a social media review request on the back of your business cards
• Start a Flickr photostream
• Start a Flickr group
• Start a YouTube channel
• Shoot a video of your hotel, and post it to Google Video

Que os parecen?